I was quite surprised to hear that many major Japanese companies do not have Marketing Department.  The company the I am currently working for is full of marketing related departments and sections.  Therefore, when I heard about this, I thought, “how could it be possible for a company to growth without marketing department?”


In general, many Japanese companies have Sales Department. Sometimes, the department has Sales Planning Section.  People working for the section are, though, like an assistant to sales managers in terms of creating a product information document and an execution plan so that the sales professionals could increase their revenue to achieve their company’s goal.    


Well, in terms of “creating a plan including an appropriate prices and channels, for more volume”, of course, the sales planners can be said that they are providing Marketing services.  However, is it the only thing that consists of Marketing? 


According to Wikipedia, “Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.”


In order for a company to launch a product or provide services that satisfy consumers’ needs, there should be a Marketing department in the organization.  However, unfortunately, there are still many senior managers in Japan who believe in that whenever there is a good quality product, it sells naturally.

I hope such senior management of Japanese companies should realize the importance of “marketing” further and provide appropriate products and services that consumers need instead of providing what they believe good and/or necessary. 


In the same way, marketing can be applied to an individual so that the person could maximize his/her ability for better jobs and compensation.  I would like to write about this soon.

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