A Book Titled “Move Into Forests To Protect Water”

I don’t know when the last time that I read a book with so much concentration and finished reading in two days in a row.

 

The title of the book is “Move Into Forests To Protect Water” written by Takeshi Yamada.

 

The US Company that I work for is very serious about of Sustainability but Suntory also is!  Their time-span to achieve this forest and water project is incredibly long: they say that it would take more than twenty years to nurture forests for sustainable water.

On top of it, simply planting trees in mountains or forests do not directly mean that the place would nurture nature and water underneath. It is such a good working environment that Suntory has as they are able to work on nurturing forests and water as one of their business, not as a CSR activity, based on scientific analysis depending on a condition of each forest they have.

 

In the book, even the author was surprised that the plan was approved by the board of directors. However, reflecting the history of Suntory, he mentioned that the company must have a long term investment stance as they are in whiskey and wine business that takes a long time to launch in the market place. From their point of view, a project to last between 20 to 30 years would not be so long. Such a business environment is very rare if the company is listed with many short-term investors and shareholders.

 

I remember that I wrote an article about forests to save Japan. Now I believe forests can save not only Japan but also the world. However, according to the book, it will require a tremendous efforts to maintain the sustainable forests: a certain types of trees, grass, and birds under the specific weather and soil conditions have to be carefully selected in order to sustain water and its energy. We, as adults, have to solve the issues created in myopic profit-seeking attitude during the fast grown economic condition after WWII not by pushing it to our younger generations.

  

As water is used by any types of manufacturers, those manufactures should become more aware of the importance of sustainable water as a part of their sustainable business. In the same way, shareholders and investors should believe in sustainability is the platform to create values: I am sure that they know the importance of Sustainability more than short-term profit and dividends..

 

I would love to learn more about global activities on forests and water!

 

I don’t know when the last time that I read a book with so much concentration and finished reading in two days in a row.

 

The title of the book is “Move Into Forests To Protect Water” written by Takeshi Yamada.

 

The US Company that I work for is very serious about of Sustainability but Suntory also is!  Their time-span to achieve this forest and water project is incredibly long: they say that it would take more than twenty years to nurture forests for sustainable water.

On top of it, simply planting trees in mountains or forests do not directly mean that the place would nurture nature and water underneath. It is such a good working environment that Suntory has as they are able to work on nurturing forests and water as one of their business, not as a CSR activity, based on scientific analysis depending on a condition of each forest they have.

 

In the book, even the author was surprised that the plan was approved by the board of directors. However, reflecting the history of Suntory, he mentioned that the company must have a long term investment stance as they are in whiskey and wine business that takes a long time to launch in the market place. From their point of view, a project to last between 20 to 30 years would not be so long. Such a business environment is very rare if the company is listed with many short-term investors and shareholders.

 

I remember that I wrote an article about forests to save Japan. Now I believe forests can save not only Japan but also the world. However, according to the book, it will require a tremendous efforts to maintain the sustainable forests: a certain types of trees, grass, and birds under the specific weather and soil conditions have to be carefully selected in order to sustain water and its energy. We, as adults, have to solve the issues created in myopic profit-seeking attitude during the fast grown economic condition after WWII not by pushing it to our younger generations.

  

As water is used by any types of manufacturers, those manufactures should become more aware of the importance of sustainable water as a part of their sustainable business. In the same way, shareholders and investors should believe in sustainability is the platform to create values: I am sure that they know the importance of Sustainability more than short-term profit and dividends..

 

I would love to learn more about global activities on forests and water!

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